Nation’s Restaurant News (NRN) announced that it has partnered with market research firm Ipsos to publish the QSR/Fast Casual Digital Ordering Performance Study, benchmarking digital order-ahead capabilities at some of the nation’s largest limited-service restaurant chains.
The report, which will publish in the fall, will analyze modern challenges in the restaurant industry’s booming off-premises channels and specifically in mobile ordering, payment, and pickup process.
“For the past few years, digital ordering has become commonplace for consumers and a huge opportunity for restaurants to facilitate an easy and efficient transaction — particularly for off-premises channels like drive thru and delivery,” said Sam Oches, editor-in-chief of NRN. “To date, nobody has benchmarked restaurant chains’ performance in these digital channels. We’ve partnered with Ipsos to do just that.”
The study will explore what customers value most in an order-ahead experience and how that leads to brand engagement and loyalty. It will also detail how restaurant chains are delivering against customer expectations and brand standards in the digital age.
“With help from Ipsos, NRN will offer an exclusive look at where digital ordering stands today — and, importantly, how it could evolve in the future,” Oches said. “This study will be an important glimpse at the future of restaurant operations, one that brand leaders are sure to turn to again and again as they benchmark their own success.”
Those brands interested in participating in the study should contact Brad Christian, head of strategic growth for Ipsos, at [email protected].
“We are delighted to be partnering with Nation’s Restaurant News to publish the results of our study,” Christian said. “With so much complexity in the digital dining experience, from the use of multiple third party providers to the varying digital sophistication of each restaurant brand, consumers can sometimes get caught in a less than ideal result. And we know that the delivery of the brand promise is mission critical to driving brand loyalty and growth. This study will tell us not only who is executing at a high level, but what the key areas of focus are for many brands.”
ABOUT IPSOS
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people. Its passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Its 75 business solutions are based on primary data from its surveys, social media monitoring, and qualitative or observational techniques. “Game Changers” — its tagline — summarizes its ambition to help 5,000 clients navigate with confidence our rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD).
