Amazon has partnered with Sonic Drive-In to make digital functionality more convenient for Sonic fans with an Amazon Echo or other Alexa device. The new Alexa Skill lets customers ask questions like, “Alexa, ask Sonic for a nearby location,” or “Alexa, ask Sonic what’s new?” The former question will take customers to the “Find a Location” section of the Sonic app, while the “What’s new?” question will point them in the direction of new menu items.
“Alexa for Apps is a natural fit for our mobile strategy as we are always on the lookout for new ways that technology can help us serve our millions of devoted fans better,” Kim Lewis, vice president of digital strategies for Sonic said in a statement. “Hungry consumers make choices quickly and asking Alexa on their mobile device to find nearby Sonic locations and discover new menu items removes friction from the process. In the future, we plan to build on our new custom skill, adding great features to make it even easier for our guests and fans.”
The Amazon Alexa Skill was developed in partnership with Sonic’s digital content agency VaynerMedia, and the Sonic app is available to download via the Apple app store and Google Play store.
Amazon’s Dave Limp made the Nation’s Restaurant News Power List in 2020 for how he has connected restaurants with customers’ Echo devices, like Chipotle which began using Alexa to let customers easily reorder favorite meals last fall. Wingstop, Domino’s and Denny’s also have partnered with Amazon to enable Alexa Skills for ordering food or looking up restaurants.
The Oklahoma City-based, Inspire Brands-owned Sonic Drive-In has 3,500+ locations.
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