Football fans around the country are gearing up for Sunday’s big game and deciding on where they will spend the day. While Thanksgiving might be the biggest food holiday in the U.S., Super Bowl Sunday is close behind as the 2nd biggest day of the year for food consumption. Of the 75% of Americans who plan to watch the game, almost 80% will be spending their hard-earned money on copious amounts of food and drinks. So how are you planning to set yourself apart and encourage hungry football fans to head your way?
In addition to promotions, group deals and social media incentives, a one-of-a-kind game-day menu can help set your establishment apart. TABASCO® brand offers an array of fun and flavorful dish ideas to add a signature touch to your menu, like the Quarter Bite-You-Back Chipotle Bacon Burger and Starting Line Sweet & Spicy Shrimp. And don’t forget the drink menu. While beer might be the go-to big-game beverage, offering Super Bowl-inspired cocktails such as a zesty MVP Michelada can help boost sales.
Everyone knows chicken wings are game-day essentials, but did you know that about 1.3 billion wings will be eaten during the weekend leading up to the big game? With the bold lineup of TABASCO® brand Pepper Sauce flavors and some imagination, you can create an entire menu around this must-have dish. For example, Game Thyme Grilled Wings combines the flavors of TABASCO® brand Original Red Sauce, Parmesan cheese and fresh thyme, while Grilled Chimichurri Wings delivers the fresh flavors of lime, cilantro, garlic and TABASCO® brand Green Jalapeño Pepper Sauce.
While about 13 million Americans plan on heading to a bar or restaurant to watch the game, many football fans will be enjoying it from the comfort of their home. Amp up your takeout specials or, if you have the capability, try providing a complimentary delivery service. By offering signature menu items, promotional incentives and irresistible to-go options, you’re on your way to a winning combination of happy customers and increased sales. For more game-day recipes from TABASCO® Foodservice, visit www.TABASCOFoodservice.com.
