Subway announced Wednesday that president of North America Trevor Haynes will be leaving at the end of the year.
“Trevor has played a pivotal role in shaping the brand’s vision, strengthening our position in the market, and enriching the lives of our guests, franchisees and employees,” said John Chidsey, Subway CEO, in a statement. “We’re immensely grateful for his numerous contributions to accelerate our brand transformation strategy in North America and know the positive impact of his leadership will continue to shape Subway for many years to come.”
Haynes joined Subway in 2006 as territory manager in Australia and has held many roles at the company, including chief business development officer and interim CEO.
He will be replaced by Douglas Fry, currently country director of Subway Canada, who will take on his role as of Sept. 5. Fry and Haynes will then spend the remainder of 2023 “working closely together to ensure a smooth transition, with Haynes in a strategic advisory role,” according to a company statement.
Fry has been with the company for two years, and in that time the company said Canada has achieved record-breaking average unit volumes and positive traffic trends. Prior to joining Subway, Fry worked at restaurant and foodservice companies including McDonald’s, Recipe Brands and Kraft Heinz.
“Doug’s impact in Canada has been nothing short of remarkable, and I’m excited to see him continue building on our growth and progress in North America as he steps into this new role,” Haynes said in a statement. “I was honored to play a role in selecting Doug as my successor and I’m confident that he will make a meaningful impact on the brand’s future.”
Subway has not yet named a new leader for the Canada region.
Elsewhere in the company, global chief marketing officer Carrie Walsh has transitioned into a new role as president of Europe, Middle East & Africa (EMEA) after four years at Subway; former EMEA president Mike Kehoe has been named global chief development officer (a new role for the company); and Cristina Wells has been promoted to senior vice president of U.S. marketing.
Subway, which has been looking for a buyer, is in its third phrase of a multiyear brand transformation. The company in July rolled out in-store meat slicers as part of that effort. In the first half of the year, Subway reported a North America same-store sales increase of 9.3%.
Contact Leigh Anne Zinsmeister at [email protected]
