Taco Bell is bringing back its Big Cheez-It menu, and this time it includes an à la carte cracker that is 16 times larger than a standard Cheez-It. The chain is also offering an “upgraded” Big Cheez-It Crunchwrap Supreme, with two crackers inside, and the Big Cheez-It Tostada. All are available for a limited time starting Sept. 20.
The launch comes shortly after Taco Bell and Kellanova teamed up for the initial nationwide introduction of the Big Cheez-It offerings in June. This time around, the Big Cheez-It Crunchwrap Supreme is available for the suggested price of $5.49, featuring two Big Cheez-It Crackers inside the classic Crunchwrap Supreme that includes seasoned beef, nacho cheese sauce, lettuce, reduced-fat sour cream, and diced tomatoes. The à la carte Big Cheez-It is available for the suggested price of $1. The Big Cheez-It Tostada, $2.99, includes the Big Cheez-It cracker and is topped with seasoned beef, diced tomatoes, lettuce, and reduced-fat sour cream.
Also, the Big Cheez-It Crunchwrap Combo, available for $9.99, features a box filled with a Big Cheez-It Crunchwrap Supreme, a Beefy 5-Layer Burrito, Nacho Fries, and a medium fountain drink. In a release, Taco Bell said it is bringing back the items in response to customer demand.
During a recent interview, Taco Bell chef Brett Pluskalowski said he noticed several consumers buying Cheez-It crackers during a grocery trip, inspiring the idea behind this creation. He initially wanted to create a taco shell out of the cracker, but realized it was better suited to be in the middle of the Crunchwrap, at 16 times the size of an average Cheez-It.
During parent company Yum Brands’ most recent earnings in early August, chief executive officer David Gibbs said the chain’s 5% same-store sales growth, which outpaced the quick-service category by “a wide margin,” was driven by innovations like the Cheez-It Crunchwrap.
Contact Alicia Kelso at [email protected]
