Reinventing menu staples can pique consumer interest and drive purchases by appealing to consumer cravings. How can you create a new, craveable version of a familiar favorite or core menu offering? Technomic will present six innovation approaches to give your menu mainstays a makeover, why adding a twist to the classics attracts consumers, and how to maximize the craveability of familiar dishes.
In this webinar you will learn:
- The role and importance of craveability to consumers
- Six ways to innovate with classic menu items
- How operators are employing these approaches on core menus and limited-time offers
- Trends to consider when reimagining familiar favorites
Speakers
John Ochana
Senior Research Analyst
Technomic
Hans Tubon
Research Analyst
Technomic
Alan Liddle - Moderator
Food Service Group
Sponsored by
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