Crumbl, the cookie shop, is expanding its menu to include new dessert items, the company said this week.
The Lindon, Utah-based franchisor, known for its pink boxes of cookies, said it will offer a rotating menu of desserts such as cakes, cheesecakes, pies, and puddings.
Crumbl’s new dessert items will complement the weekly cookie flavors, the company said.
“We are thrilled to introduce our new dessert offerings,” said Rhonda Bromley, Crumbl’s vice president of public relations, in statement. “At Crumbl, we believe in creating moments of joy and connection. Expanding our menu is a natural progression in our mission.”
The company is introducing the new dessert offerings with pop-up events Friday in Glendale, Calif., as well as Aug. 2 in Nashville, Tenn., and Aug. 9 in New York. Those events begin at 3 p.m. local time and will provide attendees with tastes of the new desserts, the company said.
These events will be open to the public beginning at 3pm while supplies last, providing attendees with a taste of Crumbl’s new desserts.
Crumbl earlier this summer unveiled a new Cookie Dough Bites retail product.
Crumbl was founded in 2017 and has grown to more than 1,000 locations in all 50 states as well as Canada and Puerto Rico.
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