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Focus names new Jamba Juice executivesFocus names new Jamba Juice executives

Geoff Henry joins as president; Shivram Vaideeswarn to lead marketing

Ron Ruggless, Senior Editor

January 24, 2019

1 Min Read
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Focus Brands Inc. has named new leadership at Jamba Juice, which it acquired last September, the company said Tuesday.

The Atlanta-based Focus said it hired Geoff Henry as the company's president, succeeding Dave Pace in the role, and Shivram Vaideeswaran as chief marketing officer. The company also promoted of Jaime Denney to vice president of operations for the juice and smoothie brand.

Geoff_Henry.jpgHenry, left, will report to Kat Cole, Focus Brand’s president and chief operating officer for its North America division.

"I am thrilled to have a strong leadership team in place to advance the innovation, growth and fan love in this beloved brand," Cole said in a statement.

Henry most recently was with the Coca Cola Co., where he led the water, tea and coffee division. He previously held marketing and brand roles at Colgate-Palmolive and finance roles at JP Morgan in real estate investment banking.

Shivram_Vaideeswaran.jpgVaideeswaran, left, most recently served as CMO of Blaze Pizza. He previously worked with Tender Greens and Taco Bell.

Denney previously held operations and leadership roles at Jamba Juice and has worked with Tropical Smoothie Café, Aramark and Starbucks.

“Leadership of our brands is critical to building guest-centered businesses,” said Steve DeSutter, Focus Brands CEO. "Geoff, Shivram and Jaime are excellent additions. Their talent and industry experiences, combined with their passion for health and wellness, will be a powerful combination in fueling Jamba's continued success.”

Focus Brands acquired Frisco, Texas-based Jamba Juice in September. The brand has more than 800 locations globally.

Contact Ron Ruggless at [email protected] 

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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