The re-colonelization of KFCThe re-colonelization of KFC

Harland Sanders, known by most as Colonel Sanders, died in 1980. But that didn’t stop him from making a celebrated return two years ago to the fried chicken chain he founded. And the results have been astounding.

The Louisville-based chain has reinserted Sanders into everything it does. While most of America sees this in the form of its buzz-generating advertisements featuring a series of actors and comedians playing the Sanders role, the re-colonelization of KFC goes much deeper.

Sanders is on a website. His face is on the company’s redesigned locations. And, perhaps most importantly, the company has reinserted his principles deep inside its restaurants to ensure products are made with speed and quality.

Customers in the U.S. have responde...