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Starbucks Roastery opens in New York CityStarbucks Roastery opens in New York City

The 23,000-square-foot facility will include the chain’s first cocktail bar

Joanna Fantozzi, Senior Editor

December 14, 2018

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Starbucks Roastery opens in New York City

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The fourth location of the Starbucks Reserve Roastery is opening in New York City, and will be the largest coffee roasting plant in Manhattan, according to Starbucks. The coffee chain’s 23,000-square-foot upscale café megaplex will open on Dec. 14, featuring a scoop shop of artisan coffee beans from around the world, an in-house bakery from Princi, and Starbucks’ first-ever cocktail bar, where mixologists will serve classic cocktails and drinks using Starbucks coffee and tea.

The design of each Starbucks Roastery— with locations in Seattle, Shanghai, and Milan — is inspired by its home city. Architect Rafael Vinoly’s designed the three-story New York City location in the city’s Meatpacking District. The design was inspired by the geometry of New York City’s buildings and will feature systems of “symphony pipe” tubes where beans will be transported, as a nod to the city’s subway system.

“The meatpacking district has become this incredible place of food and taste,” Starbucks chief design officer and senior vice president Liz Muller said in a statement. “We wanted an experience that meets and adds inspiration to this fantastic neighborhood. Something for people to do as they’re coming out of the subway or off the High Line or out of the Chelsea Market. Something to make people say, ‘Wow.’”

Related:Inside Starbucks’ first Reserve Roastery in Italy

Exclusive to the New York City Roastery will be a cellar-level terrarium featuring vegetation inspired by the Starbucks coffee farm in Costa Rica.

The Roastery will also feature a 10-foot copper sculpture of the Starbucks siren, which has become a design staple at each Roastery location. This statue, designed by Brooklyn artist Max Steiner, is New York City-inspired.  

Starbucks plans to open more Reserve Roasteries in Tokyo later this year and in Chicago in 2019.

Photos courtesy of Starbucks

Contact Joanna Fantozzi at [email protected] 

Follow her on Twitter: @JoannaFantozzi

About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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