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Piper Jaffray says it reached 24% of overall teen wallet
Teen spending on food has hit a new high in Piper Jaffray’s twice-a-year survey of that age group, with limited-service brands like Starbucks and McDonald’s leading preferences, the investment banking firm said Monday.
The “Spring 2017 Taking Stock With Teens” survey of nearly 5,500 students found the largest spending category was food, reaching 24 percent and passing clothing for the first time. In spring 2014, spending on food had been 18 percent.
“We believe this reflects the restaurant industry's arguably less discretionary nature as a category of spending relative to other consumer (discretionary) categories,” noted Piper Jaffray & Co. analysts Nicole Miller Regan and Joshua Long.
“On a brand basis,” the analysts said, “we note Starbuc...
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