The restaurant industry is experiencing a state of upheaval. Many are scrambling to adjust as delivery service and other technology-based disruptors erode traditional at-table traffic and sales, and restaurateurs are being forced to shift their focus away from diner experience and satisfaction. While everyone else is out there looking for silver bullets, we have a silver lining.
Consider this: corporate travel is a multi-billion-dollar industry that is predicted to climb 7% in 2018, and major enterprises are increasingly measuring traveler satisfaction as a key success indicator. What’s the opportunity for you? All of those business travelers have to eat, and tasty dining experiences make travelers very, very happy.
In spring 2018, Dinova teamed up with GBTA, the Global Business Travel Association, to conduct first-of-its kind research into business travelers’ dining behaviors and preferences and their company dining guidelines. Join us for a deep-dive into the research, with takeaways that you can use to better target this growing opportunity.
At the end of this session, you will have insights into the following:
- Distinctions among different generations, including what types of restaurants they’re choosing and their expensing behaviors
- What tools and technologies influence business dining decisions and what they use for research
- Diner sentiment around loyalty programs
- How strongly business travelers feel about staying healthy on the road
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| PRESENTER Shannon Delaney Vice President of Marketing Dinova |
MODERATOR Alan Liddle Data & Event Content Director Nation's Restaurant News |
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