The Jamba Juice smoothie brand is dramatically accelerating the systemwide rollout of its expanded fresh-juice platform, positioning itself as the first chain to take the “juicing” trend national. Jamba Juice parent Jamba Inc. pledged on Thursday to bring its new fresh-juice format to 500 locations by June 2, six months earlier than previously stated, and plans to reach the entire 800-plus-unit domestic system by 2015. “More consumers are jumping on the trend of ...
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