Reporter's Notebook

Ear to the ground — sort of

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Twisted Root founder's advice

This is part of NRN’s special coverage of the 2011 Multi-Unit Foodservice Operator conference, or MUFSO. The conference is taking place Sept. 25-28 at the Gaylord Texan in Grapevine, Texas. Follow all coverage on NRN’s ‘At the Show’ section, check out NRN editor blogs, The Reporter’s Notebook, and Tweet with us using #MUFSO.

During the Hot Concepts panel at the Multi-Unit Foodservice Operators conference Sept. 25, Jason Boso, founder of Dallas-based Twisted Root Burger Co., admitted he often follows his instincts at the seven-unit "better burger" chain.

In answering a question about social media, Boso conceded: "I listen to my customers, but not too much."

That wasn't the only incendiary part of the panel. Here's the stage:

Contact Ron Ruggless at rruggless@nrn.com.
Follow him on Twitter: @ronruggless

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Reporter's Notebook is NRN's newsroom blog, where our editors give their points of view on news happening in the restaurant business.

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