Reporter's Notebook

Ear to the ground — sort of


Twisted Root founder's advice

This is part of NRN’s special coverage of the 2011 Multi-Unit Foodservice Operator conference, or MUFSO. The conference is taking place Sept. 25-28 at the Gaylord Texan in Grapevine, Texas. Follow all coverage on NRN’s ‘At the Show’ section, check out NRN editor blogs, The Reporter’s Notebook, and Tweet with us using #MUFSO.

During the Hot Concepts panel at the Multi-Unit Foodservice Operators conference Sept. 25, Jason Boso, founder of Dallas-based Twisted Root Burger Co., admitted he often follows his instincts at the seven-unit "better burger" chain.

In answering a question about social media, Boso conceded: "I listen to my customers, but not too much."

That wasn't the only incendiary part of the panel. Here's the stage:

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What's Reporter's Notebook?

Reporter's Notebook is NRN's newsroom blog, where our editors give their points of view on news happening in the restaurant business.


Lisa Jennings

Follow @livetodineout From the Los Angeles office, Lisa Jennings covers companies based in the West, including California, Washington, Oregon, Colorado, Nevada, Wyoming, Montana, Utah, Alaska and...

Ron Ruggless

Ron Ruggless covers the states of Arizona, Arkansas, Kansas, Louisiana, Missouri, Mississippi, New Mexico, Oklahoma and Texas. He joined Nation's Restaurant News in 1992 after working 10 years in...
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