Rob Lynch, chief marketing officer at Arby's
Shortly after Rob Lynch took over as chief marketing officer of Arby’s Restaurant Group Inc. last September, he called for an agency review to replace Crispin Porter + Bogusky, the firm that won the chain’s account with no review under former CMO Russ Klein, who resigned last June. Despite all that transition, Arby’s built considerable sales and traffic momentum with Crispin Porter’s last campaign for the brand in the fall of 2013, centered on the Smokehouse Brisket ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com