Rob Lynch, chief marketing officer at Arby's
Shortly after Rob Lynch took over as chief marketing officer of Arby’s Restaurant Group Inc. last September, he called for an agency review to replace Crispin Porter + Bogusky, the firm that won the chain’s account with no review under former CMO Russ Klein, who resigned last June. Despite all that transition, Arby’s built considerable sales and traffic momentum with Crispin Porter’s last campaign for the brand in the fall of 2013, centered on the Smokehouse Brisket ...
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