Rob Lynch, chief marketing officer at Arby's
Working with a new agency
(Continued from page 1) Are you concerned about using new creative to bring that product back this year? Not if it’s better creative, and if I have anything to say about it, it will be. Fallon is going to bring some fresh thinking and new ideas, but the product is going to be just as good as before. The product was still consistent with what Arby’s does best: great sandwiches based in great proteins. It’s like at Taco Bell, when we made a Doritos taco shell. It’s one ...
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Contact: Desiree Torres Desiree.Torres@penton.com