Rob Lynch, chief marketing officer at Arby's
Working with a new agency
(Continued from page 1) Are you concerned about using new creative to bring that product back this year? Not if it’s better creative, and if I have anything to say about it, it will be. Fallon is going to bring some fresh thinking and new ideas, but the product is going to be just as good as before. The product was still consistent with what Arby’s does best: great sandwiches based in great proteins. It’s like at Taco Bell, when we made a Doritos taco shell. It’s one ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?