Chris Tomasso, chief marketing officer, First Watch Restaurants
Looking to the future
(Continued from page 1) Where are you allocating additional resources in 2013 and 2014 and why? We have definitely stepped up our efforts in regard to culinary strategy. Consumers are much more sophisticated as it relates to ingredients, flavor profiles and their expectations surrounding food. Prior to 2010, we had not made any significant additions to our menu. Recently, we launched a LTO strategy that has increased customer frequency, increased margins, and improved value and ...
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Contact: Desiree Torres Desiree.Torres@penton.com