With nearly 500 locations in 34 states, CiCi’s Pizza is a formidable brand in the competitive pizza segment and differentiates itself with a value focus that results from its pizza-buffet concept. However, that does not make the job of the Coppell, Texas-based chain’s chief marketer easier, said Nancy Hampton, who has held that post for nearly four years. Hampton, whose career also includes senior level marketing experience at Corner Bakery Café and Brinker International, ...
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