This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Leigh Anne Zinsmeister and Joanna Fantozzi discussed the changing daypart — again.
While there was a steep decline in traffic during the late-night daypart three years ago, several brands have decided to hone in on it over the past few weeks. From White Castle to Chipotle, brands are gearing up for a burst to the late-night segment. Between merch launches and promotions, restaurant brands are itching to bring people back for late-night eats.
The NRN editors also talked about the chicken sandwich wars. They are back, this time with Popeyes bringing out a new version of its sandwich, using TRUFF truffle hot sauce. This marks a step into spicier territory for Popeyes which has been experimenting with spicy food with the launch of ghost pepper wings earlier this year. What’s the future of the chicken sandwich wars?
This week’s interview is Justin Rosenberg, the founder and CEO of Honeygrow.