Casual dining is not an easy segment to prosper in these days, but executives at The Greene Turtle are confident their brand has the strength and recognition to expand across the East Coast. The Ocean City, Md.-based company has been strengthening its brand and refining its menu and marketing efforts over the past four years, said The Greene Turtle’s chief executive Bob Barry. This focus has allowed the sports bar concept to pursue a strategic plan that is helping to fuel its ...

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