Domino’s Pizza Inc. officials said on Thursday that domestic operators would further shift their marketing spending in 2013 to national programs, building on sales momentum from its advertising programs and product introductions of 2012. Chief executive Patrick Doyle stressed to investors during the company’s fourth-quarter earnings call that the move was not an incremental increase in franchisees’ contributions to Domino’s marketing funds, but a reallocation ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!