Of course, Taco Bell did promote the product heavily. There was the free taco give away for every base stolen during the World Series. A TV ad used customers’ Instagram images of the taco, and positive customer Tweets were posted on billboards in New York’s Times Square. In addition, the chain airlifted a taco truck to the small town of Bethel, Alaska, and gave away an estimated 10,000 Doritos Locos Tacos to residents. But the Doritos Locos Taco was not the only smart move ...

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