McDonald’s dual strategies of emphasizing its value platforms and rearranging limited-time offerings throughout the fourth quarter and beginning of 2013 should help the Golden Arches differentiate and defend its position in a tough market, industry watchers said. RELATED • U.S. McDonald's menus to include calorie counts starting next week • McDonald's same-store sales rebound in August • More food and beverage news In the United States, where ...
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Contact: Desiree Torres Desiree.Torres@penton.com