Continued from page 1 McDonald’s is at a point where there are very few things they could do with a new limited-time sandwich that would not adversely impact other parts of the menu, Nelson said. “The goal has to be optimizing product mix to build the core menu while maintaining visits,” he noted. “It is very challenging, but over the last 10 years, nobody has proven to be in McDonald’s league in this respect.” While McDonald’s stated earlier ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.