Strengthening the core
Continued from page 1 McDonald’s is at a point where there are very few things they could do with a new limited-time sandwich that would not adversely impact other parts of the menu, Nelson said. “The goal has to be optimizing product mix to build the core menu while maintaining visits,” he noted. “It is very challenging, but over the last 10 years, nobody has proven to be in McDonald’s league in this respect.” While McDonald’s stated earlier ...
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Contact: Desiree Torres Desiree.Torres@penton.com