Popeyes Louisiana Kitchen reintroduced its Dip’n Chick’n as a limited-time offer this week due to the product’s success during its introduction last fall. When Dip’n Chick’n was first introduced to the quick-service chain's menu in October 2011 it was, at the time, the most successful promotion in Popeyes history, said Dick Lynch, chief marketing officer. That’s why the company decided to bring it back during fall 2012, he said. Dip’n ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com