While beer may seem like the go-to alcoholic beverage for the American celebration of St. Patrick’s Day, spirits account for a greater percentage of sales during the holiday. RELATED • Mixologists find new muse in tea • St. Patrick's Day: Winning with whiskey • More restaurant industry beverage trends When comparing overall alcohol sales in the first quarter of 2012 to those on St. Patrick’s Day alone, research firm GuestMetrics, which ...
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Contact: Desiree Torres Desiree.Torres@penton.com