Burger King Worldwide Inc.’s announcement of an agency review in early January — its third agency shakeup since its 2011 split with longtime shop Crispin Porter + Bogusky — likely will not derail its marketing strategy to pivot toward “fewer, more impactful” product launches and campaigns, industry observers said. The Miami-based quick-service chain has not only worked with four different agencies in less than three years but also has been through a handful of ...
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Contact: Desiree Torres Desiree.Torres@penton.com