What is in this article?:
- Restaurants spring into action for charity
- Corner Bakery and Share Our Strength's No Kid Hungry
- Joe's Crab Shack and Autism Speaks
Popeyes, Corner Bakery and Joe’s Crab Shack share highlights of their cause marketing efforts.
Corner Bakery team members and local schoolteachers help provide lunch to school children served during the summer months at St. Agatha’s Academy in Chicago.
The foodservice industry has burnished its reputation as a major philanthropic force over the decades, mobilizing its workers and its consumers to raise funds and awareness for dozens of societal challenges from hunger to chronic disease.
Several brands once again have lofty goals for fundraising this year and seek to build on record totals achieved in the past few years, leading to cumulative donations that number in the millions of dollars for charity.
While the full breadth of restaurants’ philanthropic activity would be too large to cover in full, several standout brands shared their cause marketing highlights from the past few months with Nation’s Restaurant News.
Sailormen Inc. and the Muscular Dystrophy Association
For more than a decade, Miami-based Sailormen Inc. has raised money for the Muscular Dystrophy Association. Its efforts this past spring surpassed last year’s record fundraising total, netting a donation of more than $703,000 for the MDA.
Sailormen is the largest domestic franchisee of Popeyes Louisiana Kitchen, operating 143 locations in seven Southeastern states. It raised $539,863, through the sale of $1 books of bounce-back coupons totaling $30 in discounts during its annual nine-week “Appetite for a Cure” drive. The total was an increase of more than 7 percent over Appetite for a Cure’s $503,000 donation in 2013.
Sailormen also hosted its 10th annual Popeyes Louisiana Kitchen Golf Classic event on May 8 in Miami Lakes, Fla. The golf outing, which was sponsored by more than 40 local companies, raised more than $163,000.
“I’m proud of Sailormen and Popeyes employees, customers and business partners who have offered their unyielding support for such a worthy cause,” Bob Berg, chief executive of Sailormen Inc. said, in a statement. “Because of their generosity and enthusiasm to give back through this year’s Appetite for a Cure program and the Golf Classic, MDA families throughout the Southeast will receive vital funds to help them fight back against muscle disease.”
Funds donated to the MDA support medical research and health care services provided to muscular-dystrophy patients at the MDA Clinic at the University of Miami School of Medicine, and part of Sailormen Inc.’s donation also pays for children to attend MDA Summer Camp in Lake Worth, Fla.
Since 2002, Sailormen has raised more than $4 million for the MDA.