Wendy’s Pretzel Bacon Cheeseburger proved to be a successful limited-time offer.
Restaurant marketer Charlie Hopper saw consumers recently express dismay when popular quick-service limited-time offers reached their end point and was reminded of the humorous country song, “How Can I Miss You When You Won’t Go Away?” Resembling the character in the Dan Hicks song who refuses to let go of a relationship, noted Hopper, fans of Wendy’s discontinued Pretzel Bacon Cheeseburger or McDonald’s McRib, which has been scaled back to a regional LTO, ...
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Contact: Desiree Torres Desiree.Torres@penton.com