Wendy’s Pretzel Bacon Cheeseburger proved to be a successful limited-time offer.
Restaurant marketer Charlie Hopper saw consumers recently express dismay when popular quick-service limited-time offers reached their end point and was reminded of the humorous country song, “How Can I Miss You When You Won’t Go Away?” Resembling the character in the Dan Hicks song who refuses to let go of a relationship, noted Hopper, fans of Wendy’s discontinued Pretzel Bacon Cheeseburger or McDonald’s McRib, which has been scaled back to a regional LTO, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?