Evolution Fresh has some big advantages in its campaign to make a cup of fruit and vegetable juice as easy to getas a Starbucks latte — a beverage superstar for a parent company; an innovative, flavor-saving juicing process; and a wide-ranging, multichannel business model. Since Starbucks bought Evolution Fresh for $30 million in late 2011, the brand has opened its first four retail stores — three in the Seattle area, one in San Francisco — and expanded distribution of ...
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Contact: Desiree Torres Desiree.Torres@penton.com