With $326 million in sales in 2022, gift cards are a key part of any brand’s guest engagement strategy. And that’s not surprising — gift cards offer restaurants a great way to empower brand advocates. Duffy’s Sports Grill is an example of a brand that is finding innovative ways to engage guests through gift cards. After a decade of gift card offerings, Duffy’s launched a new gift card campaign in 2020: a series of flash sales in which customers could buy physical gift cards with free, pre-loaded bonus points. After seeing great returns, they did it again. But this time, focused on e-gift, and the results were staggering.
In this webinar we’ll discuss:
- How Duffy’s designed and executed successful gift card campaigns
- What you need to know about gift cards: trends, guest mindsets, fraud mitigation
- How to make the most out of the holiday season with gift cards
Ryan DiLello
Content Specialist
Paytronix
Hillary Hadley
Senior Loyalty Strategist
Paytronix
Tracy Clary
Director of Marketing
Duffy’s Sports Grill
Alan Liddle - Moderator
Contributing Event Content Editor & Moderator
Nation’s Restaurant News
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