Bill Dunn, president and COO of Auntie Anne's.
The Lancaster, Pa.-based chain of more than 1,250 soft-pretzel shops will appear on the Dec. 16 episode of “Be the Boss,” which debuted Sunday on the A&E cable channel and was created by the producers of the show “Undercover Boss.” The latter show has allowed executives from Checkers Drive-In Restaurants, Baja Fresh Mexican Grill, Cinnabon and The Tilted Kilt to gain positive exposure for their brands. Auntie Anne’s part in “Be the Boss” ...
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Contact: Desiree Torres Desiree.Torres@penton.com