Operators and marketers are closely tracking any effect Facebook’s new Graph Search might have on restaurant referrals and word-of-mouth, but so far the new search function mainly puts the onus on brands to continually refine their Facebook engagement strategies, they said. Graph Search, a new function Facebook rolled out in a beta test to a limited number of people on Jan. 15, allows users to find, among other things, pages of businesses, such as restaurants, that their friends ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.