Explanation of Terms
Definitions of column headers for chain and company tables throughout the report:
Chain: The brand name of the restaurants, retail stores or other entities in a multiunit organization, as identified by signage, logos or trademarks.
Chains/divisions: The names of the chains or foodservice groups operated or franchised by the company or its operating subsidiary. In some instances the listed chain or chains are franchises of restaurant brands owned by other companies.
Company: The business entity that ultimately owns the specified foodservice revenue. An asterisk indicates a U.S.-based entity whose stock is publicly traded in the United States.
Concept: The type of restaurant or foodservice operation run by the chain, as defined generically by its food type, service style, retail context or operating format. Most concepts are self-defining and categorized by Second 100 traditional categorical parameters. Full-service concepts are distinguished from one another by dissimilar price-point ranges and whether full bar service is included in operations, as in casual-dining restaurants.
Fiscal year-end: The ending date of the fiscal year represented in the Latest-Year column. If a fiscal year’s actual ending date occurs in the first half of a month, the preceding full month is shown as its fiscal year-end, pursuant to conventional financial-reporting practices.
Latest Year, Preceding Year and Prior Year: Three consecutive years, the most recent of which ended or will end in the month and year indicated in the fiscal year-end column.
Latest-Year rank: The Second 100 chains and Second 100 companies are ranked in descending order on the basis of actual, estimated or projected systemwide food and beverage sales for the organizations’ latest fiscal years, generally the year ended or ending nearest Dec. 31, 2013. Data are limited to the chains’ systemwide food and beverage sales in the United States only; company data are limited to domestically generated revenue derived from foodservice only. Ties are assigned the same rank.
Preceding-Year rank: The same Second 100 chains and Second 100 companies are ranked on the basis of U.S. foodservice sales and revenue in their preceding full fiscal year.
Parent company: The business entity that owns a chain’s trademarks and master franchising rights, whether directly or through an operating subsidiary, and that ultimately profits from operating, franchising or licensing its concepts. An asterisk indicates a U.S.-based entity whose stock is traded publicly in the United States.
U.S. food and beverage revenue: Sums generated through U.S. consumer foodservice activities by the company or its operating subsidiaries. U.S. dollar amounts are irrespective of foreign-currency conversions by foreign-based companies. Included are sales at company-owned operations as well as food and beverage sales royalties and fees collected from franchisees. Excluded from revenue figures are total sales at franchised restaurants, revenues generated by manufacturing or wholesaling of food or other products, foodservice distribution revenues, and other revenues from nonfoodservice sources. Figures for hotels, contractors, in-store feeders and theme parks exclude nonfoodservice retail sales and contract activities. When there is no revenue figure in the Preceding or Prior Year, the company is either a new corporate entity or an existing company that did not book U.S. foodservice revenue.
U.S. systemwide foodservice sales: Foodservice sales at all domestic restaurants, stores or other outlets in a chain, including company-owned, company-managed, franchised and licensed units. Sales from manufacturing, distribution, merchandise, video games, facilities rentals and other nonfood sources are excluded.