EDINA MINN. Dairy Queen has given its logo the first significant overhaul in 67 years and will incorporate it into its Orange Julius concept for the first time. —
The new logo uses an updated font for a more modern look and incorporates “a more symmetrical ellipse enhanced with gold and blue swishes signifying food and treats,” according to parent company International Dairy Queen Inc. —
A complete rollout of the new logo is expected to be completed by the end of this year. The logo will appear on point-of-purchase material, on packaging and in TV spots. —
The logo will be available to franchisees who need new store signage or who want to update their signage. —
The new logo is designed to “show our growth as a brand and to reflect the fun and enjoyment associated with our food and soft-serve treats,” said Michael Keller, chief brand officer for the chain. —
International Dairy Queen operates or franchises more than 5,600 Dairy Queen units worldwide. —
