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Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
March 5, 2007
DALLAS Maggiano’s Little Italy has named Firehouse of Dallas as agency of record after a national review. —
Firehouse will be responsible for all strategic branding and advertising. Billings were not disclosed. —
“Firehouse will be a strong strategic partner as we take the Maggiano’s brand to the next level,” said Tom Ennis, vice president of marketing for the 40-unit chain, which is a division of Brinker International Inc. —