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Subway, Wendy’s partner with cookie brands on LTO menu itemsSubway, Wendy’s partner with cookie brands on LTO menu items

Subway introduces a footlong Oreo cookie; Wendy’s debuts a Girl Scout Thin Mint Frosty

Ron Ruggless, Senior Editor

January 31, 2025

1 Min Read
Subway Oreo footlong cookie
Subway has partnered with Oreo for its latest footlong cookie.Subway

Cookie partnerships are big this winter, with two major brands teaming with existing brands to introduce new desserts.

Dublin, Ohio-based The Wendy’s Co. this month introduced the Girl Scout Cookie Thin Mint Frosty, and Miami-based Subway teamed with Oreo to produce a new footlong cookie.

Both items are available for limited times. The Wendy’s Thin Mint Frosty will again sub in for the vanilla, the company said.

Subway, which divides its headquarters between Miami and Shelton, Conn., said it has sold more than 13 million Subway Footlong Cookies, which it introduced in December 2023.

"Subway worked closely with the Oreo cookie experts to create something that fans of both brands are going to love – the ideal blend of our popular double chocolate cookie with the delicious crunch of their signature cookie and creme filling," Paul Fabre, Subway’s senior vice president for culinary innovation, said in a statement. "Oreo cookies capture our passion for quality ingredients and maximum flavor, making them the ideal partner for Subway's first Footlong Cookie collaboration."

Oreos remain a popular cookie. More than 60 billion Oreo cookies are sold each year worldwide with more than 20 billion of those cookies sold in the United States, Subway said.

Related:McDonald’s, WNBA star team up for the Angel Reese Special

McDonald’s franchisees have pointed out that Wendy’s is introducing the Thin Mint Frosty about the same time as they are promoting their minty Shamrock Shakes.

Subway, owned by Atlanta-based Roark, has nearly 37,000 restaurants worldwide. Wendy’s has more than 7,000 quick-service restaurants.

Contact Ron Ruggless at [email protected]

Follow him on X/Twitter: @RonRuggless

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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