The Paloma is a popular mixed drink in Mexico comprised of tequila, grapefruit soda, and lime juice.
The drink, whose name means “pigeon” or “dove” in Spanish, is a refreshing and effervescent cousin of the better-known Margarita, which also combines tequila and citrus. The Paloma is spreading on restaurant menus in the United States in tandem with the growing popularity of Latin cuisine in general. It’s particularly enjoyed by younger consumers.
Operators are creating their own spins on the cocktail, sometimes adding a hint of spice, or mixing in floral or herbal syrups to deepen the flavor.
According to market research firm Datassential, Palomas are found on 7.7% of U.S. restaurant menus, up 57% over the past four years. Twenty-seven percent of the population knows what a Paloma is, with awareness highest among Hispanic consumers.
Click through the gallery to learn more about the Paloma and to see how one New York City restaurant is using it on the menu.
