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Building Better Burgers (Total U.S. Consumers)

Discover the burger ingredients and flavors today’s consumers want most, with new insights from Litehouse.

Sponsored by Litehouse

With Americans consuming millions of burgers each year, it’s one item you want on your menu. But which kind of burgers should you offer? To make your sales soar, you will need to do more than put traditional ground beef between two basic buns. There are so many options it can be overwhelming to decide which burger ingredients and flavors will appeal to your target consumers. To help you build and menu better burgers, Litehouse Foodservice Team conducted a survey among almost 2,000 burger eaters and developed this Burger Breakdown Entrée Guide.

Learn more about:

  • Which ingredient categories (ex. Proteins, cheese, etc.) are most important to your consumer when building a burger
  • The most preferred ingredients in each category
  • The proteins preferred most (and least) in a burger by men and women.
  • The significance of having a signature sauce (This isn’t its own bullet on the webpage-please adjust)
  • The produce topping more than half of consumers crave, but that rarely shows up on burger menus.

Find out how these preferences and others align with current restaurant trends, and where the opportunities exist for introducing new entrée burgers to your menu. Click here to download the Litehouse Collective’s Burger Breakdown Entrée Guide, which includes Consumer Insights, Market Insights and Thought Starters.

Download Here