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Crafting Burgers Younger Consumers Crave (18-24)

Uncover what the youngest generation wants in a burger, with new insights from Litehouse.

Sponsored by Litehouse

Burgers are huge with younger consumers—and so are their expectations of these essential menu items. Innovation and unique combinations are must-haves. But with so many burger components, it can be difficult to understand exactly what will resonate with consumers at this age. To help you build and menu better burgers, Litehouse Foodservice Team conducted a survey among almost 2,000 burger eaters and developed this Burger Breakdown Entrée Guide, which includes Consumer Insights, Market Insights and Thought Starters.

Learn more about:

  • The sauces that are the most preferred by young consumers (including differences between men and woman)
  • The three most important components of a burger.
  • Consumers’ cheesiest preference .
  • The surprising burger protein young men most prefer.
  • Which ingredient category offers an opportunity for the most variety.

Find out how the youngest generation’s preferences differ from other consumers, how they align with current restaurant trends and where the opportunities exist for introducing new entrée burgers to your menu. Click here to download the Litehouse Burger Breakdown Entrée Guide, which includes Consumer Insights, Market Insights and Thought Starters.

Download Here