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70% of restaurant companies see coronavirus traffic declines, Black Box reports70% of restaurant companies see coronavirus traffic declines, Black Box reports

Upscale casual, fine dining segment suffers largest impacts, analytics company says

Ron Ruggless, Senior Editor

March 17, 2020

3 Min Read
The bar at an empty restaurant
Restaurants most negatively impacted were those in upscale casual and fine dining.Jon Lovette/Stone/Getty Images Plus

Black Box Intelligence has found almost 70% of the restaurant companies it surveys had seen traffic decline as a result of the coronavirus pandemic, the company said Tuesday.

Restaurants most negatively impacted were those in upscale casual and fine dining, with 85% of restaurant companies in those segments reporting traffic declines, the Dallas-based analytics company said.

The Black Box survey was for the week ended March 14, before many states and municipalities had started to impose strict guidelines that closed many dining rooms to maintain “social distancing” and limit the size of gatherings in order to stem the spread of the COVOID-19 virus.

The impact of restaurant dining room closures was expected to be broad, with a Texas industry association estimating that a half million jobs would be lost.

The Texas Restaurant Association (TRA), in a statement released Tuesday, said the closure of restaurant dining rooms in two of the state’s 254 counties — Dallas County and Harris County, home to Houston — on Monday “will account for a projected loss of up to 500,000 jobs in the Texas restaurant industry.”

The association said 1.4 million workers are employed in the state’s restaurant industry, with an estimated 250,000 employees in Dallas County and 300,000 employees in Harris County. The capital of Austin closed dine-in restaurant on Tuesday.

Related:Here are the current temporary restrictions imposed on bars and restaurants to stem the spread of coronavirus

“The Texas Restaurant Association projects 25%-30% of independent restaurants will close if the reduction in patrons continues,” the group said in a statement. “With more than 50,000 restaurants in Texas, this will change the culinary scene and business environment in every community across the state, drive significant unemployment and create a massive financial deficit for cities and towns that rely on the tax revenue of these establishments.”

The TRA said restaurant owners also have great concern for their counterparts in the food supply chain industries, in which the TRA estimates that another 500,000 or more jobs could be lost, including in farms, trucking, manufacturing, suppliers and distributors.

Black Box Intelligence also surveyed restaurant company responses to the coronavirus epidemic.

“The most commonly implemented measure or procedure in response to the outbreak has been enhancing sanitization protocols (96% of companies have implemented this measure), followed by implementing protocols for employees who have been ill or exposed to the virus to return to work (78% of respondents) and training employees on dealing with potentially ill customers (55% of respondents),” the company said.

Related:Restaurant traffic is down 48% during coronavirus crisis, according to OpenTable

About a third of companies in all segments were reporting additional staffing challenges due to the coronavirus. “These included employees calling in sick or not coming to work,” Black Box said.

Black Box noted that while more than 80% of restaurant companies had paid sick leave policies for restaurant management and corporate staff, only about 41% offer paid sick leave to their restaurant hourly employees.

“Many restaurants were already preparing for a potential escalation of the threat the virus poses to the industry,” Black Box noted. “By March 13, 60% of restaurant companies that completed the survey said they had already established contingency plans for potential restaurant closures.”

At the time, only 33% of restaurants in the upscale casual and fine dining restaurant said they were prepared for closures, Black Box said.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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