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Activist: Buffalo Wild Wings should refranchiseActivist: Buffalo Wild Wings should refranchise

Marcato Capital Management also says the operator should shift focus away from growth brands

Jonathan Maze, Editor in Chief

August 17, 2016

5 Min Read
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Buffalo Wild Wings Inc. should sell most of its company-owned units to franchisees and cease development of two emerging growth brands — R Taco and PizzaRev — according to an activist investor pushing for changes at the Minneapolis-based company.

Marcato Capital Management, which owns 5.2 percent of Buffalo Wild Wings stock, released a lengthy presentation on its ideas for Buffalo Wild Wings, along with a scathing, four-page letter that called for “the introduction of fresh talent” on the company’s board and management.

The letter comes a day after what Mick McGuire, Marcato CEO, called the company’s “lackluster analyst day presentation” and amid “observable discontent among shareholders and research analysts.”

“Buffalo Wild Wings must make...

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About the Author

Jonathan Maze

Editor in Chief, Restaurant Business

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