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Brand also plans tech for in-store customers to order, pay without app
BJ’s Restaurants Inc. is developing a paid subscription platform for its beers and also working on technology to let in-store guests order items and pay without using the brand’s app, executives said Thursday.
The Huntington Beach, Calif.-based casual-dining brand, which saw same-store sales slip 0.3% in the third quarter ended Oct. 1, outlined its plans after releasing earnings.
“We are hard at work at developing a paid subscription model for our beer-loving guests, which will leverage our significant brand equity and award-winning in-house brewing capability in the craft beer space,” said Greg Trojan, BJ’s CEO, in a conference call with analysts.
“We're in the early stages of this initiative and expect to be testing this program in the fi...
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