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BJ’s to test beer-subscription programBJ’s to test beer-subscription program

Brand also plans tech for in-store customers to order, pay without app

Ron Ruggless, Senior Editor

October 25, 2019

4 Min Read
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BJ’s Restaurants Inc. is developing a paid subscription platform for its beers and also working on technology to let in-store guests order items and pay without using the brand’s app, executives said Thursday.

The Huntington Beach, Calif.-based casual-dining brand, which saw same-store sales slip 0.3% in the third quarter ended Oct. 1, outlined its plans after releasing earnings.

“We are hard at work at developing a paid subscription model for our beer-loving guests, which will leverage our significant brand equity and award-winning in-house brewing capability in the craft beer space,” said Greg Trojan, BJ’s CEO, in a conference call with analysts.

“We're in the early stages of this initiative and expect to be testing this program in the fi...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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