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Bloomin’ names David Deno to succeed Liz Smith as CEOBloomin’ names David Deno to succeed Liz Smith as CEO

Executive transition will become effective April

Ron Ruggless, Senior Editor

March 8, 2019

3 Min Read
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Bloomin’ Brands Inc. has named David Deno as CEO, succeeding Elizabeth Smith, who has been tapped as executive board chairman, the company said in federal filings Friday.

The changes will be effective April 1, according to the Tampa, Fla.-based company, which owns and operates four casual-dining brands, including Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Fleming’s Prime Steakhouse and Wine Bar.

Liz_Smith.pngSmith (left) has served as board chair since 2012 and as CEO since November 2009.

Deno has served as executive vice president and chief financial and administrative officer since May 2012. He will be succeeded as CFO by Christopher Meyer who served as investor relations officer for the company between September 2014 and November 2017, when he was named group vice president for finance and accounting.

“Liz joined the company in 2009, when the casual-dining segment was facing unprecedented headwinds, and the brands needed a refresh,” said Jim Craigie, lead independent director, in a statement. “Under her excellent leadership, the portfolio has transformed with strong brands and new and sustainable platforms for growth.”

Craigie added that Smith’s “customer-centric approach has been instrumental in pioneering direct delivery from a full-service chain and creating the first multi-branded restaurant loyalty program.”

Craigie said Deno is “the ideal person to lead the company going forward.”

Deno joined Bloomin’ in 2012 from Best Buy, where he served as the president of the Asia division and as chief financial officer for Best Buy International. He also worked with PepsiCo/YUM Brands and Burger King.

Smith said in a statement: “The last 10 years as CEO of this great company have been the most rewarding honor of my professional career. I am so proud of our partners and team members, and their dedication to serving our customers and communities.”

Smith added that she was confident growth would continue under Deno.

“I have every confidence that under Dave’s leadership we will realize continued success,” she said. “In addition, Chris’ depth of experience at Bloomin’ Brands, coupled with his knowledge of the brand leadership teams, will ensure a seamless transition. We are fortunate to have such strong talent as I transition from a day-to-day role into the executive chair position.”

For the fourth quarter ended Dec. 30, Bloomin’ Brands net income was down 8.7 percent to $10.9 million, or 12 cents a share, from $12 million, or 13 cents a share, in the same period last year. Revenues were down 5.9 percent to $1 billion compared to $1.1 billion in the prior-year period. The 2018 fourth quarter had one less week than in the prior year, a period that also included part of the busy Christmas and New Year holidays.

Combined same-store sales for the Bloomin’ Brands domestic portfolio were up 1.6 percent in the quarter. Same-store sales were up 2.9 percent at Outback, up 0.8 percent at Carrabba’s, down 1.1 percent at Bonefish and down 0.4 percent at Fleming’s. Same-store sales were up 2.4 percent at the Brazil Outback division, the company reported.

Bloomin’ Brands has 1,500 restaurants in 48 states, Puerto Rico, Guam and 20 other countries.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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