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Cheesecake Factory launches limited reservations, taps Yelp platformCheesecake Factory launches limited reservations, taps Yelp platform

Casual-dining brand allocates some tables for reservations as a guest convenience

Ron Ruggless, Senior Editor

February 20, 2020

3 Min Read
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The Cheesecake Factory Inc. this year is undertaking a number of new marketing initiatives, including taking reservations through the review platform Yelp, the company said Wednesday.

The Calabasas Hills, Calif.-based company has taken some reservations in the in the past few weeks and has offered limited reservations across all U.S. restaurants, said David Gordon, Cheesecake president, in a fourth-quarter earnings call.

“One of the biggest hurdles for our guests can be our long wait times,” Gordon said. “So we're hoping this additional convenience will encourage guests who are more pressed for time to dine with us. Based on the deliberate approach we're taking and the results of our initial test, we expect our guest throughput to be consi...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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