I’ll Be Home” will star Maria Menounos and Taye Diggs in Feb. 19 debut
Chili’s Grill & Bar will partner with the Lifetime network for a special “I’ll Be Home for National Margarita Day” television program, starring actors Taye Diggs and Maria Menounos, and is also offering a $5 Tequila Trifecta drinks at restaurant locations on Feb. 22.
Chili’s, a division of Dallas-based Brinker International Inc., sold more than 25 million margaritas in 2024, the company said, so it’s a good fit for the show.
The plot involves celebrating National Margarita Day at the local Chili’s, but a big-city developer threatens the town’s holiday tradition. Former love interests Liz (Menounos) and Sam (Diggs) team up to stop him.
“I'll be Home for National Margarita Day” premieres Wednesday, Feb. 19, at 10 p.m. EST on Lifetime. The 15-minute television event will air again on Lifetime in celebration of the holiday (Feb. 22) at 2 p.m. EST and will be available for streaming at the website mylifetime.com, the Lifetime smartphone app, YouTube, and on social platforms starting Feb. 20 for a limited time.
Chili’s is also offering customers the chance to join the National Margarita Day celebration on Feb. 22 with in-restaurant drink specials and exclusive merchandise, such as sweaters.
"As the margarita experts, National Margarita Day is the most important holiday of the year at Chili's, but we were all surprised that no feel-good stories have been made around this incredible holiday," George Felix, Chili's chief marketing officer, said in a statement.
“Lifetime is known for its beloved, iconic holiday programs, so there is no better partner to finally give National Margarita Day the attention it deserves,” Felix said. “What better way to celebrate than with the holiday's biggest television event and Chili's signature margaritas."
The 15-minute television event also features actors Judy Kain, Craig Kolkebeck, and Keven Undergaro.
"A few of my friends call me 'Margamarita,' and my husband and I are known frequenters of our hometown Chili's, so this was the role of a lifetime bringing the fandom of Chili's iconic margaritas to the silver screen," said Menounos, who also serves as executive producer on the project.
"Bringing together the best of what both Lifetime and Chili's bring to their customers was a fun challenge, which both teams embraced fully," David DeSocio, executive vice president for ad sales marketing and partnerships at A+E Networks, which owns Lifetime, said in a statement. "Lifetime is a leader in creating stories that celebrate and amplify the holiday spirit, and Chili's is the expert on what brings people together over the perfect margarita.”
The Tequila Trifecta is a top-shelf blend made with El Jimador Silver Tequila, 1800 Reposado, and Jose Cuervo Gold.
Chili’s has nearly 1,600 restaurants in 27 countries and two territories.
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