The pizza chain is sharing this limited-edition bathtime accessory with some who share garlic sauce content on social media
Papa Johns is one of a few brands celebrating the single life and self-love on Valentine’s Day with the brand’s tongue-in-cheek limited-release bath bomb inspired by the pizza chain’s iconic garlic sauce.
The limited-edition promotion is inspired by Papa Johns customers who claim that they would want to bathe in the garlic sauce. Starting Tuesday, Papa Johns began surprising social-media content providers who “share their boundless love” for the brand’s garlic dipping sauce by sending them a garlic bath bomb.
“This Valentine’s Day, the pizza company is showing a little extra love to their most passionate fans by turning their wildest dreams into reality,” a spokesperson for Papa Johns said.
Papa Johns is working with influencers on this social media marketing program like Instagram personality, @Hannasaurrr, who posted a video collaboration with Papa Johns featuring her getting a romantic bath ready with the pizza chain’s garlic bath bomb and heart-shaped pizza.
Papa Johns is not the only brand to go all-in on the cheeky Valentine’s Day promotional fun this February: Subway is offering a “meet cute”-themed BOGO deal, Dunkin’ rolled out Valentine’s Day merch, Sonic launched a “thirst trap” clothing line, and Applebee’s Neighborhood Grill & Bar brought back its Date Night pass.
As of Sept. 29, there were 5,908 Papa Johns restaurants operating in 49 countries.
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