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Red Lobster enlists basketball all-star Blake Griffin to promote LobsterfestRed Lobster enlists basketball all-star Blake Griffin to promote Lobsterfest

The annual promotion will run through April 20

Bret Thorn, Senior Food Editor

February 11, 2025

2 Min Read
Red Lobster exterior
A Red Lobster restaurantRed Lobster

Red Lobster is the latest chain to feature a professional athlete in its marketing efforts, with basketball all-star Blake Griffin appearing in a commercial promoting its annual Lobsterfest. The former Boston Celtics forward known for his prowess at dunking basketballs appears in a 30-second spot dunking lobster into butter while enjoying a meal at the casual-dining seafood chain, which is promoting Lobsterfest through April 20 this year.

As part of the year’s promotion, Red Lobster is introducing a special meal called Blake Griffin’s Way, featuring a rock lobster tail, a new garlic & herb lobster tail, and a new lobster mac & cheese. It’s priced at around $52.99 depending on the location.

Additionally Red Lobster has introduced a create-your-own option, allowing guests to pick two or three lobster entrées of their choice for a meal, served with two sides. It’s around $41.99 for two entrées and $52.99 for three.

Other new items being launched for the promotion are:

Lobster Roll: Warm lobster in melted butter on a toasted sweet Hawaiian roll, around $29.99

Lobster & Shrimp Linguini: Maine lobster, langostino, and shrimp meat tossed with tomatoes and linguini in a creamy lobster sauce, around $23.99

Lobster Pappardelle pasta: Maine lobster and langostino meat tossed in pappardelle pasta, asparagus, and tomatoes in a garlic sauce, around $30.99

Related:Damola Adamolekun named future CEO of Red Lobster

Lobster & Shrimp Flatbread: Maine lobster, langostino, and shrimp meat over mozzarella and Parmesan cheeses along with tomatoes and basil on flatbread, around $15.49

Lobster Bisque: A creamy lobster-flavored soup served with crackers, around $6.49 for a cup and $8.49 for a bowl

"Lobsterfest is the ultimate celebration for lobster lovers, and this year, we're taking it to the next level with more variety, more flavor, and more ways than ever for guests to satisfy their crustacean cravings," chief marketing officer Nichole Robillard said in a statement. "From brand-new lobster creations to our exciting new Create Your Own option, we're serving up a lobster-loaded lineup that's sure to please any palate."

Robillard is part of Red Lobster’s new management team under chief executive officer Damola Adamolekun, who was hired by RL Investor Holdings, the company led by Fortress Investment Group that bought the chain out of bankruptcy last September.

There are currently around 545 Red Lobster locations.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality.

Hi is responsible for spotting and reporting on F&B trends across the country for both publications. 

He is the co-host of a podcast, Menu Talk with Pat and Bret, which features interviews with chefs, food & beverage authorities, and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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