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The annual promotion will run through April 20
Red Lobster is the latest chain to feature a professional athlete in its marketing efforts, with basketball all-star Blake Griffin appearing in a commercial promoting its annual Lobsterfest. The former Boston Celtics forward known for his prowess at dunking basketballs appears in a 30-second spot dunking lobster into butter while enjoying a meal at the casual-dining seafood chain, which is promoting Lobsterfest through April 20 this year.
As part of the year’s promotion, Red Lobster is introducing a special meal called Blake Griffin’s Way, featuring a rock lobster tail, a new garlic & herb lobster tail, and a new lobster mac & cheese. It’s priced at around $52.99 depending on the location.
Additionally Red Lobster has introduced a create-your-own option, allowing guests to pick two or three lobster entrées of their choice for a meal, served with two sides. It’s around $41.99 for two entrées and $52.99 for three.
Other new items being launched for the promotion are:
Lobster Roll: Warm lobster in melted butter on a toasted sweet Hawaiian roll, around $29.99
Lobster & Shrimp Linguini: Maine lobster, langostino, and shrimp meat tossed with tomatoes and linguini in a creamy lobster sauce, around $23.99
Lobster Pappardelle pasta: Maine lobster and langostino meat tossed in pappardelle pasta, asparagus, and tomatoes in a garlic sauce, around $30.99
Lobster & Shrimp Flatbread: Maine lobster, langostino, and shrimp meat over mozzarella and Parmesan cheeses along with tomatoes and basil on flatbread, around $15.49
Lobster Bisque: A creamy lobster-flavored soup served with crackers, around $6.49 for a cup and $8.49 for a bowl
"Lobsterfest is the ultimate celebration for lobster lovers, and this year, we're taking it to the next level with more variety, more flavor, and more ways than ever for guests to satisfy their crustacean cravings," chief marketing officer Nichole Robillard said in a statement. "From brand-new lobster creations to our exciting new Create Your Own option, we're serving up a lobster-loaded lineup that's sure to please any palate."
Robillard is part of Red Lobster’s new management team under chief executive officer Damola Adamolekun, who was hired by RL Investor Holdings, the company led by Fortress Investment Group that bought the chain out of bankruptcy last September.
There are currently around 545 Red Lobster locations.
Contact Bret Thorn at [email protected]
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