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Dave & Buster’s to test fast-casual platformDave & Buster’s to test fast-casual platform

‘T&T Tacos’ test will debut in fourth quarter

Ron Ruggless, Senior Editor

September 14, 2018

2 Min Read
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After 36 years as a big-box casual-dining and gaming destination, Dave & Buster’s Entertainment Inc. by the end of the year will test its first fast-casual foodservice offering – a street-tacos-oriented concept called “T&T Tacos,” executives said Friday.

“We are on track to test our first fast-casual offering,” said Brian Jenkins, Dave & Buster’s CEO, in a second-quarter earnings call Friday with analysts.

The first unit of the fast-casual concept, which has so far been named T&T Tacos, will open by the end of year with a menu based on street tacos typically sold from a food truck, Jenkins said. It will open in a converted special-event/functions room at a Dave & Buster’s restaurant in its headquarters city of Dallas.

“We know that there is at least some portion of our guests that don’t want the casual-dining experience,” he said. “They don’t want to take the time. They want to play their games and don’t want that time commitment.” 

The menu will be based essentially on a food truck taco offering, he said, and it will be located next to the arcade.

“Our research shows that what resonates, particularly with Millennials, are street tacos,” Jenkins noted. “We are going to test a twisted-and-traditional food truck fast-casual concept.”

The goal of the fast-casual foodservice test would be to increase penetration, he said, adding that the company will evaluate the performance and then make the decision to roll it out.”

The company has also been reducing the size of its casual-dining menu, Jenkins said.

“We’re working hard to simplify the menu,” Jenkins said. “We cut about 20 percent off earlier in the year.” The streamlining process is continuing, he added, and the brand rolled out all-natural chicken and will be upgrading steaks later in the year.

“Speed of service is definitely a focus for us,” he said. “We have some fairly complex dishes.”

In the second quarter, which ended Aug. 5, Dave & Buster’s also debuted its first virtual-reality games, tying the new attraction into the summer release of the movie “Jurassic World: Fallen Kingdom.” Some Dave & Buster’s locations have two of the new “Jurassic World VR Expedition” games, and they are proprietary to the brand, he said.

For the quarter ended Aug. 5, Dave & Buster’s net income rose 11.3 percent to $33.8 million, or 84 cents a share, from $30.4 million, or 71 cents a share, in the prior-year period.

Revenues grew 13.7 percent, to $319.2 million, from $280.8 million in same quarter last year.  Food and beverage revenues rose 9.7 percent to $130.2 million from $118.7 million in the prior year.

Same-store sales in the quarter declined 2.4 percent.

Dave & Buster’s, founded in 1982, owns and operates 117 venues in North America. The company has locations in 38 states as well as Canada and Puerto Rico.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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