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Fogo de Chão to expand to Saudi ArabiaFogo de Chão to expand to Saudi Arabia

Churrascaria chain announces new joint-venture restaurants

Ron Ruggless, Senior Editor

July 29, 2016

2 Min Read
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Fogo de Chão Inc. plans to open its first restaurant in Saudi Arabia and its second in Mexico, the company said Thursday.

The Dallas-based churrascaria chain said the two new international joint-venture locations are among five the company has announced in its development pipeline, including new company-owned units in Georgia, Texas and Virginia.

“These new domestic locations and international joint-venture partnerships are perfectly aligned with our strategic vision and growth plans,” said Larry Johnson, Fogo de Chão CEO, in a statement.

The operator has committed to growing company units by 10 percent a year over the next five years, and to developing in key international markets through joint ventures.

Fogo de Chão said the Saudi Arabia location, its first in the Middle East, will be in Jeddah and developed in a joint-venture partnership with the Enany Group. The restaurant will be in Jeddah Square, near the North Corniche and high-end shopping.

The company’s second Mexico City location, in the Santa Fe area, will follow the company’s launch last year in the Polanco district. Developed with joint-venture partner The Lacador Group, the second unit will be near a large retail mall and high-end hotels, Fogo de Chão said.

Fogo de Chão opened new domestic restaurants earlier this year in Naperville, Ill., in January and King of Prussia, Pa., in July. The next three locations include Dallas’ Uptown neighborhood; Dunwoody, Ga., in suburban Atlanta; and Tysons, Va., the second location in the Washington, D.C., area. Future locations will be in Bellevue, Wash.; Plano, Texas; and Pittsburgh.

Fogo de Chão, founded in Brazil, opened its first U.S. restaurant in Dallas in 1997 and went public in 2015. It operates 42 company-owned locations in the United States and 10 restaurants in Brazil.

Contact Ron Ruggless at [email protected]
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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